Taken as a whole, millennials spend a lot of hours online and they use social media for personal reasons more than any other age group. In addition, 75% of the younger millennials, as compared to 49% of the older, said they are extremely unlikely to offer this information while chatting to a friend online. Seventy-five percent of the younger millennials, as opposed to only 53% of the older, said they are extremely unlikely to give away personal information such as their birth date, real-world address or social security number on a social media profile. you have on social media, the more successful or popular you are.” The older millennials were also more likely (38%) than the younger (26%) to agree that they want to get a lot of interaction from their social media posts.Īlthough both older and younger millennials were equally likely to place few viewing restrictions on their social media posts, the younger millennials tended to be more careful about the information they share online. Thirty-five percent of the older millennials, as compared to 26% of the younger, somewhat or completely agreed with the statement “The number of followers, mentions, photos, etc. The older millennials also valued social media interactions more highly than the younger. When asked to respond on a scale ranging from 1 (“This doesn’t describe me at all”) to 5 (“This describes me very well”) to the statement “My friends don’t need to see me to know what’s going on in my life, I post everything online”, 37% of older millennials, compared to only 20% of younger millennials, responded with a 4 or a 5. For example, although both older and younger millennials use social media equally often for personal reasons, the younger millennials are less enamored with social media than their older counterparts. If you look more closely, however, interesting differences begin to emerge. Fifty-four percent of millennials use personal social media several times a day and 71% use social media for personal reasons at least once a day. Millennials are also the age group that is most likely to use social media for personal reasons. More than two-thirds of all millennials (ages 18 to 34) in the HMA survey report that they spend three hours or more on the internet every day and more than a third spend 5 hours per day or more online. Millennials look like a uniform group if you limit your focus to basic internet and social media use. Millennials do not appear to be a uniform demographic group. A similar difference appears when you delve into the data from the HMA survey. In “ Report Shows More People Of All Ages Are Dating Online” I noted that there is a striking difference between the way younger (ages 18 to 24) and older (ages 25 to 34) millennials use online dating websites and apps.
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